<![CDATA[Analytics Unscripted: Episodes]]>https://www.analyticsunscripted.com/s/episodeshttps://substackcdn.com/image/fetch/$s_!MwHD!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d62a249-a0f2-4ef3-8837-d1ef8fbda58b_1280x1280.pngAnalytics Unscripted: Episodeshttps://www.analyticsunscripted.com/s/episodesSubstackSat, 05 Sep 2026 15:20:09 GMT<![CDATA[We need two to tango, with Mat Raczyński.]]>https://www.analyticsunscripted.com/p/we-need-two-to-tango-with-mat-raczynskihttps://www.analyticsunscripted.com/p/we-need-two-to-tango-with-mat-raczynskiWed, 05 Aug 2026 07:05:52 GMTBhav brought an old Gusto teammate onto the mic this time — Mat Raczyński, who is Head of Data at Paired, the relationship care app. He warned us before we even started recording that this was going to be the most wholesome episode yet, and honestly, he wasn’t wrong. We got into being an IC vs. leading a team of two, three different flavours of data leadership, a proper rabbit hole on MMPs and attribution, and the genuinely cursed problem of attributing a subscription when your product needs two people to convert, not one.

Comment below to start a chat with us, shaing only nice things ofc 😉

Please share your confessions, rants, or simply grass someone up (anonymously ofc) in this form. We’ll read these out when we next record. Well, the funny ones at least!

Mat Raczyński @ Paired

Daniel Perry-Reed @ Kickflip Analytics

Bhavik Patel @ Huel

]]><![CDATA[Stick that in your pipe, with Rupali Singhal.]]>https://www.analyticsunscripted.com/p/stick-that-in-your-pipe-with-rupalihttps://www.analyticsunscripted.com/p/stick-that-in-your-pipe-with-rupaliWed, 29 Jul 2026 06:44:32 GMTEpisode 3 very nearly didn’t have a guest at all - which, in fairness, is pretty on brand for us. Bhav rang Rupali Singhal ten minutes before we were due to start, and asked if she wanted to jump on. She did, and what followed was a proper deep-dive into media mix modelling (MMM). What it actually is, when it beats multi-touch attribution (MTA) and when it very much doesn’t, why some brands can build one in-house without paying an agency six figures, and the slightly awkward truth that most measurement models are quietly biased towards short-term, direct-response wins.

Comment below to start a chat with us, shaing only nice things ofc 😉

Please share your confessions, rants, or simply grass someone up (anonymously ofc) in this form. We’ll read these out when we next record. Well, the funny ones at least!

Rupali Singhal @ Twillio

Daniel Perry-Reed @ Kickflip Analytics

Bhavik Patel @ Huel

]]><![CDATA[We love the smell of our own farts, with Juliana Jackson.]]>https://www.analyticsunscripted.com/p/we-love-the-smell-of-our-own-fartshttps://www.analyticsunscripted.com/p/we-love-the-smell-of-our-own-fartsWed, 22 Jul 2026 07:23:11 GMTFor episode two we let someone else into the room. Bhav and I sat down with Juliana Jackson — AI strategy and growth director @ Jellyfish, prolific writer, great thinker, and friend. Still no script, no agenda, no fancy editor. Just the three of us falling headfirst into a chat about AI, marketing, and whether the algorithms are quietly ironing the creativity out of all of us.

We got into the top-down AI mandates that have everyone looking busy, why the audience you’re chasing has wandered off to Reddit and YouTube rather than your website, and Juliana’s big argument that the creative asset (not the cookie Bhav) is the one thing a brand still actually controls. We also touch on pre-flight testing, ABCD, response surfaces, and the uncomfortable truth that nobody has looked at your dashboard in a year.

Comment below to start a chat with us, shaing only nice things ofc 😉

Please share your confessions, rants, or simply grass someone up (anonymously ofc) in this form. We’ll read these out when we next record. Well, the funny ones at least!

Juliana Jackson @ Jellyfish

Daniel Perry-Reed @ Kickflip Analytics

Bhavik Patel @ Huel

P.S. We are now on Spotify, YouTube, and (hopefully) all other platfroms and apps! Let me know if you can’t find us somewhere and I’ll figure out how to get the show on it for next time.

]]><![CDATA[Fish where the fish are.]]>https://www.analyticsunscripted.com/p/fish-where-the-fish-arehttps://www.analyticsunscripted.com/p/fish-where-the-fish-areWed, 15 Jul 2026 10:17:52 GMTA year ago Bhav and I said we’d start a new podcast “soon”. It turns out our definition of soon needs some work, my bad... But we’re finally here - no script, no agenda, no editor, just the two of us falling headfirst into a chat about AI, analysis, and whether the dashboard is quietly dying.

As we embark on this ‘unscripted’ journey (for better or for worse), we aim to explore the latest trends and challenges in the industry, and getting to know the people in it. We start in this episode chatting about how AI is reshaping the role of data professionals and reflecting on the past year by sharing personal updates and insights into the wild and wonderful world of data.

Comment below to start a chat with us, shaing only nice things ofc 😉

Please share your confessions, rants, or simply grass someone up (anonymously ofc) in this form. We’ll read these out when we next record. Well, the funny ones at least!

Daniel Perry-Reed @ Kickflip Analytics

Bhavik Patel @ Huel

P.S. No this podcast is not yet on Spotify, YouTube, or any other platfrom/app. I’m working on it, but we need a few episodes out first so they know we’re legit. You’re our beta testers, and to listen early.

P.P.S. No this is not a video podcast or ‘vodcast’. You don’t really need (or want) to see us or our guests. You can always Google a picture of us then stare at that as you listen. We can’t stop you.

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