For episode two we let someone else into the room. Bhav and I sat down with Juliana Jackson — AI strategy and growth director @ Jellyfish, prolific writer, great thinker, and friend. Still no script, no agenda, no fancy editor. Just the three of us falling headfirst into a chat about AI, marketing, and whether the algorithms are quietly ironing the creativity out of all of us.
We got into the top-down AI mandates that have everyone looking busy, why the audience you’re chasing has wandered off to Reddit and YouTube rather than your website, and Juliana’s big argument that the creative asset (not the cookie Bhav) is the one thing a brand still actually controls. We also touch on pre-flight testing, ABCD, response surfaces, and the uncomfortable truth that nobody has looked at your dashboard in a year.
Comment below to start a chat with us, shaing only nice things ofc 😉
Please share your confessions, rants, or simply grass someone up (anonymously ofc) in this form. We’ll read these out when we next record. Well, the funny ones at least!
Juliana Jackson @ Jellyfish
Daniel Perry-Reed @ Kickflip Analytics
P.S. We are now on Spotify, YouTube, and (hopefully) all other platfroms and apps! Let me know if you can’t find us somewhere and I’ll figure out how to get the show on it for next time.
